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Sony Ericsson K800, K790, W300, K510, Z530, K310
Sony Ericsson press release

Sony Ericsson introduce new lifestyle of imaging communication with first Cyber-shot™ phones - K800 and K790 camera phones deliver new level of imaging quality

28 February 2006, London – Sony Ericsson takes digital imaging in camera phones to new heights today with the launch of the K800 and K790 phones, the first handsets to carry the Cyber-shot™ brand, a true mark of imaging quality. Both are highly capable mobile phones with integrated 3.2 Megapixel digital cameras with Autofocus, Xenon flash and BestPic™ - Sony Ericsson’s unique imaging technology that allows you to capture exactly the moment you desire. K800 and K790 combine advanced image capture capabilities with high speed data transfer, making them perfect tools for shooting and sharing high quality pictures and videos. K800 is a dual-mode UMTS/GPRS phone and the K790 is a Tri Band EDGE phone. Both are available from Q2 2006.

"With the Cyber-shot™ phone we aim to create a new lifestyle of ‘imaging communication’ by combining Sony Ericsson’s unique mobile applications and Sony digital imaging technologies,” said Rikko Sakaguchi, Senior Vice President, Product and Application Planning, Sony Ericsson. "Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot™ phone we will enable anyone to enjoy an entirely new level of communication –taking quality pictures of anything, anytime and anywhere, and sharing their precious moments with others."

The handsets have a classic Sony Ericsson design, with a large screen and responsive, tactile keypad with a sleek and stylish dual front phone design. Turn the phones horizontally and there you have a digital still camera. Simply slide the active lens cover downwards and a user interface similar to that of a Cyber-shot™ camera automatically appears.

A completely new feature developed by Sony Ericsson is BestPic™, which ensures that you never ‘miss’ an important picture. Press the shutter button once and get 9 full quality 3.2 megapixel pictures to choose from in a time sequence – 4 pictures before and 4 pictures after the actual image you captured. All 9 pictures are displayed as icons on the display. Simply scroll backwards and forwards through the 9 images and save the ones you like best.

The K800 and K790 offer full support for a complete digital imaging lifestyle. Printing is possible without the need for a PC thanks to PictBridge™, a feature that transfers pictures directly to a printer by using a USB cable. Storing and managing image files on your PC are made easy with the supplied Adobe software, and the phones are among the first to feature fully integrated Picture Blogging Blogging is growing exponentially as a way of sharing personal experiences with words and images, and Picture Blogging in K800 and K790 allows users to create and update personal blogs directly from the phone in just a few clicks.

Business users will find the K800 and K790 valuable work tools while out of the office and the sleek Velvet Black casing fits neatly with the professional image. Full HTML browsing with RSS feeds and Google Search give you high-speed, graphic-rich Internet use. Support for standard push email and a connectivity suite comprising Bluetooth® 2.0, USB 2.0 and Memory Stick Micro™ (M2™) means that keeping in touch is effortless. A complete entertainment package including music player, 3D gaming and an RDS FM radio are also provided for business downtime or relaxation.

The Sony Ericsson K800 is a dual-mode UMTS handset while K790 is a Tri Band EDGE handset. Both products will be commercially available in Velvet Black and start shipping globally during Q2 2006. The variants in the market will be:

K800i - Dual mode UMTS (2100MHz) - GPRS 900/1800/1900 MHz for Europe, Asia Pacific, Middle East, Africa
K800c - Dual mode UMTS (2100MHz) - GPRS 900/1800/1900 MHz for Mainland China. (Launch dependent on availability of 3G services.)
K790i Tri Band EDGE 900/1800/1900 MHz for Europe, Asia Pacific, Americas
K790a Tri Band EDGE 850/1800/1900 MHz for Americas
K790c Tri Band EDGE 900/1800/1900 MHz for Mainland China

W300 Quad Band EDGE clamshell WALKMAN® phone brings music on the move to the mass market

London, 28th Feb 2006 – Sony Ericsson today expanded its growing line-up of Walkman® phones with the W300, a quad band EDGE clamshell which aims to bring the mobile phone Walkman® experience to an even greater market. With the same great Walkman® music quality experience as high-end models, a compact and eye catching design plus integrated camera, the W300 allows new users to enjoy the Sony Ericsson mobile music experience.

With today’s announcement of the W300 Sony Ericsson has now launched a total of seven Walkman® phones, targeted at different customer needs and life-style choices. From high-end UMTS models aimed at users who want to enjoy over-the-air downloads, high-speed email and internet connectivity to models targeting more casual music listeners such as the W600 and W800, Sony Ericsson aims to create a Walkman® mobile phone for everyone, everywhere.

The W300 Walkman® phone, which supports both MP3 and AAC music files, offers a great sound experience with up to 30 hours of music listening. The user experience is enhanced by direct music keys, shuffle function, as well as an in-built FM radio with RDS and flight mode. Disc2 phone software supplied with the phone, allows users to easily transfer their favourite CDs to their mobile phone and enjoy them anywhere, anytime without missing a call.

Featuring expressive colours and a stylish compact design, the W300 is shipped with removable 256MB Memory Stick Micro™ (M2™) expandable to 1GB, as well as a stereo headset, USB cable and music management software.

In addition to the great music features, the W300 offers an easy way to take and view great snap-shot pictures or record videos using the integrated camera with 4x digital zoom. The phone’s 262K TFT colour screen makes it perfect for taking fun snap-shot images and enjoying them on the screen, while full MMS support enables these images to be shared with friends and family.

The monochrome 1” sub display on the outside of the clamshell allows users to view media player information or caller display without opening the phone.

The W300 is equipped with EDGE Class 10 technology, to allow quick and easy data transfers and Internet access, as well as Bluetooth™ ideal for sharing data with other Bluetooth-enabled devices.

The Sony Ericsson W300 will be available in Shimmering White and Shadow Black colour variants and starts shipping in Q2 2006.

W300i - Quad Band EDGE 850/900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific and Americas
W300c - Quad Band EDGE 850/900/1800/1900MHz for Mainland China

Three “snap shot” camera phones from Sony Ericsson are perfect partners to capture and share great shots

28 February 2006, London – Three new camera phones from Sony Ericsson announced today make it far easier to take good quality snapshots while out and about, store them as pocket albums in the phone or share with friends and family. Each of these affordable handsets combines good quality digital photography with simple operation to create albums, search for pictures by timeline and send them on by MMS, infrared or email. The phones are the K510 with 1.3 Megapixel camera, the Z530 Clamshell and the K310. All make perfect partners for the everyday connected lifestyle.

“These phones are designed for capturing those special moments and best of all sharing them with friends and family,” says Jan Wäreby, Corporate Executive Vice President, Head of Sales and Marketing of Sony Ericsson. “Each one delivers great photography and viewing quality, plus you have a variety of choices about how you send your pictures on - email, MMS or infrared – so you really can share anywhere.”

K510 is a compact and modern design 1.3 Megapixel camera phone
This elegant camera phone with versatile connectivity, push email and fun imaging effects is perfect for the ‘capture and share’ lifestyle. The smallest, most affordable 1.3 Megapixel phone from Sony Ericsson yet, it delivers high quality pictures; the camera includes a shutter button, 4x digital zoom and optional true camera flash – the MXE-60. With 262K colours TFT display, it is easy to sort high quality pictures through thumbnails of stored pictures by date. Before sharing, pictures can be made more captivating with simple effects such as face warp, sepia colourising and panorama views. A productive partner for the mobile office, the K510 has an external antenna connector, Bluetooth™ support, USB Cable in the box, and supports industry-standard push email, excellent talk and standby times. New PC synchronisation software keeps the user right up to date with the full suite of Outlook applications, including Calendar, Contacts, Notes and Tasks.

Available in Midnight Black or Polished Purple with optional Bluetooth™ headset in matching colours, this stick design handset speaks quality. Style-Up™ covers are also available.

The Sony Ericsson K510 is a Triple Band GPRS handset and starts shipping globally during Q2 2006.Variations are:
K510i - Triple Band GSM/GPRS 900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific
K510c - Triple Band GSM/GPRS 900/1800/1900MHz for Mainland China
K510a - Triple Band GSM/GPRS 850/1800/1900MHz for Americas

Z530 clamshell with expandable memory
This quality finished design clamshell is the ideal pocket store for pictures and music as its onboard memory can be expanded to 1GB by adding a Memory Stick Micro™ (M2™). The pocket album is easy to set up and operate. Stored pictures are found with the multi-way thumbnail photo album searched for by timeline. The stills and video camera has 4x digital zoom and connectivity is by MMS, Bluetooth™, USB2.0, standard push-email and a full HTML Internet browser. An Ultra Bright Color 65k and a 1” monochrome sub-display on the outer shell deliver a crisp, clear viewing experience.

The Sony Ericsson Z530 is a Triple Band GPRS clamshell commercially available in Chromic Grey, Soft Black and Elegant Red and Style Up™ covers are also available. The Z530 starts shipping during Q2 2006.
Z530i - Triple Band GSM/GPRS 900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific
Z530c - Triple Band GSM/GPRS 900/1800/1900MHz for Mainland China

K310 – The pocket picture album
Take quick snaps on the go and keep your pocket picture album always to hand with this simple stick design handset. The K310 integrates a camera phone with practical tools for viewing, storing and sharing images. Added features, uncommon at this price point, include high quality display with the 65K Ultra Bright Colour (UBC) display and imaging effects such as face warp. To search the picture album simply browse through thumbnails of pictures for instant viewing or send them on by MMS or infrared. Useful business applications are provided by PC synchronisation, push e-mail, mobile Internet browsing and a speaker phone. MP3 ringtones, 3D games and a media player with MP3 make the K310 an entertaining partner when travelling, in the gym or walking.

The Sony Ericsson K310 is a Triple Band GPRS handset commercially available in Misty Silver and Shadow Blue colours and Style Up™ covers are available. The K310 starts shipping globally during Q2 2006.
K310i - Triple Band GSM/GPRS 900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific
K310c - Triple Band GSM/GPRS 900/1800/1900MHz for Mainland China
K310a - Triple Band GSM/GPRS 850/1800/1900MHz for Americas

28 Feb, 2006. | discuss in forum
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