Sony Ericsson press release
Berlin, Germany, 14th June 2007. Two new products announced today from Sony Ericsson will help you keep your life in shape when on-the-move. The K530 is a slim 3G phone that gives full and fast access to the Web, plus performance imaging with a 2 megapixel camera and a variety of news, weather and entertainment features. It will even give you the weather forecast. It’s also the first phone to be compatible with the new GPS Enabler HGE-100, also announced today, which plugs into the phone to turn it into your own personal satellite navigation system.
“If like me you’re amazed how useful ‘SatNav’ is and wonder how you ever managed without it, then the idea of having a GPS-enabled phone, just for those moments when you need it, is fantastic,” says Yuting Xu, K530 Product Manager at Sony Ericsson. “Plug the GPS Enabler into your K530 and you have your own personal SatNav. Because the HGE-100 doubles up as your phone’s stereo headset, it means that you can have a GPS-enabled phone, just when you need it. So as you will see with the K530, there is no compromising on the size of the phone.”
The K530 3G phone
The Web on the go
Full and fast access to what the Web has to offer, with a full Web browser
Push email in a 14mm slim, 3G performer. With 2 megapixel camera
Find me, direct me
Interactive navigation with the GPS Enabler HGE-100
The most affordable 3G phone from Sony Ericsson yet, the K530 will keep you in-touch and on-track wherever you are. Its slim, pocket-sized form factor means you can take it with you anywhere and enjoy the full 3G experience. This means that you can visit your favorite Web sites and enjoy news and entertainment, upload pictures to your blog site and have the latest news pushed to your phone via RSS Feeds. There’s also push email so you can stay on top of your office inbox while on the go. See who you’re talking to and let them see you. Use video call.
Your all-weather friend
You need never be caught out by the weather again, whether you’re planning a picnic, a jog round the park or a trip to the races. The K530 comes preloaded with a version of Weather Access, a weather forecast application that gives you a three-day outlook for free, with unlimited access time.
Find your way
The K530 is the perfect partner for the GPS Enabler HGE-100. However you’re traveling – on foot, cycle, car or bus - just plug in the HGE-100 and let it find your way and direct you with dynamic voice instructions, delivered through the stereo headset. When used with the GPS Enabler, the K530 will also keep you on-track with your fitness training. As a phone and accessory combination, the two can record speed and distance, and also provide visual post-training analysis on the good-sized 2” screen. The K530’s media player will ensure that you always have your favorite songs with you when training.
Shoot, blog, share
The 2 megapixel camera on the K530 boasts a x2.5 digital zoom and video recording capabilities. With support for picture blogging, you can snap and share magic moments instantly. Upload your pictures to your blog site at 3G speeds to keep your friends and family posted. There’s 16MB onboard storage, enough for you to build-up your own photo album of personal favorites. As your photo and music libraries grow, so can the K530’s memory, thanks to support for Memory Stick Micro™ (M2™).
Goodbye to boredom
The K530 is so versatile it looks good anywhere, from the bar to the boardroom. Whether as a work tool or your social organiser, it opens up a true Web browsing experience at broadband-speed. There’s an FM Radio and Java games engine for those spare moments, or you can download and buy music on-the-go with PlayNow™. You can even identify those songs you don’t know with TrackID™, the music recognition service that has proven so popular with users on the Walkman® phone range.
The K530 is a UMTS 2100 and GSM/GPRS 900/1800/1900 phone and is available in Warm Silver in selected markets from Q3 2007.